PUMA commissioned the works of 7 international filmmakers as open content to be shown at the World Peace Festival 2011.

"Peace Starts With Me" is a new annual PUMA.Peace commission. This year seven international artists and filmmakers create original works. Curated by PUMA.Creative Chief Curator, Mark Coetzee, and produced by Shooting People, these films encompass a diverse range of styles; including 35mm live action, experimental animation and fine art.